Get your brand on TV without the traditional TV cost.
Roku Ads help you reach engaged, streaming-first households through connected TV advertising on Roku devices and partner apps. With powerful targeting and full-screen visibility, Roku ads put your message in front of the right viewers — whether you’re building brand awareness or driving conversions.
💡 Why Roku Ads?
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📺 Reach 80+ million Roku active accounts in the U.S.
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🎯 Precision targeting: location, household income, interests, device type
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📈 Full-screen, non-skippable ads with 98% view-through rate
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💼 Ads appear on Roku home screen, live channels, and popular streaming apps
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🛍️ 72% of Roku users have made a purchase after seeing a Roku ad
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📊 Detailed reporting with household-level insights
💼 Ad Management Packages
| Tier |
Basic ($1,499/mo) |
Standard ($2,999/mo) |
Premium ($5,499/mo) |
| Ad Spend Range |
Up to $2,500 |
$2,501–$6,000 |
$6,001–$15,000+ |
| Targeting |
Geo, Device |
Interest & Behavior |
Full-Funnel Targeting |
| Ad Type |
15-sec Video |
15–30 sec Video |
Up to 60 sec Video + Home Screen Ads |
| Creative |
Client-Provided |
Light Edits |
Full Production Available |
| Optimization |
Monthly |
Bi-weekly |
Weekly + A/B Testing |
| Reporting |
Monthly Summary |
Interactive Dashboard |
Dashboard + Strategy Calls |
🎞 Need your Roku ad produced? Ask about our Streaming Commercial Production add-on.
🚀 Key Benefits
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✅ Put your ad on smart TVs and Roku devices
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✅ Target by region, household income, lifestyle, and device
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✅ High completion rates: 9 out of 10 Roku users finish ads
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✅ Track real performance metrics like impressions, views, and conversions
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✅ Combine with YouTube, Meta, and Hulu ads for omnichannel retargeting
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✅ Roku users are 1.5x more likely to recall your brand after 1 impression
📦 What’s Included
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Roku Ads account setup and compliance
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Campaign strategy & ad placement planning
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Audience targeting and geo-fencing
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Creative upload and testing
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Pixel installation and performance tracking
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Weekly or monthly analytics reports
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Optional creative production or ad editing
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Retargeting strategies across platforms
🧠 Ideal For
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Local service providers & home improvement businesses
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E-commerce stores with national or regional campaigns
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Healthcare practices & wellness clinics
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Real estate brokers & developers
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Automotive dealerships
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Retail brands, restaurants, and lifestyle businesses
❓Frequently Asked Questions (FAQs)
Q: Do I need a video ad ready to get started?
A: Not necessarily. If you don’t have one, we can create your Roku ad from scratch or edit your existing content.
Q: How do you track ad performance on Roku?
A: We use Roku’s built-in analytics platform along with Brandiket’s dashboard to track impressions, views, conversions, and engagement.
Q: Can I choose which shows or apps my ad appears on?
A: Roku doesn’t allow direct selection of individual shows, but we can target by content category (e.g., sports, news, lifestyle) and audience behavior.
Q: Will I be charged separately for ad spend and management?
A: Yes. Your monthly plan includes our management fee, while the ad spend is charged separately based on the tier you choose.
Q: Is Roku good for local businesses?
A: Absolutely. Roku allows geo-targeting by city, ZIP code, or radius, making it perfect for local campaigns.
